Why Will the “3,2,1″ Method Not Sustain Your Chiropractic Marketing in the Long Run?
For the “3,2,1″ chiropractic marketing tactic, each patient is forced to make 24 compulsory subsequent visits, spread out in a 3 month schedule, to your chiropractic business each time he makes a new visit. Most chiropractors do not seem to notice that after the third month, where the patient has finished his 24th visit, he will never come back for your chiropractic services ever again. Patients will know that they have spend so much time and money for chiropractic treatment every single time they face a problem, even if it is a mild bone ache that can apparently be solved within one session by average chiropractors. They will NOT recommend your chiropractic service to anyone, and you will keep trying to seek new clients. In fact, they would probably bash your business, which makes it even harder to garner new prospects. Although your patient visit average remains at high figure of 24, this form of chiropractic marketing will gradually deplete your TOTAL number of patient visits, and tarnishing your business.
Tags: chiropractic marketing